Writing a Feature Story using the Wall Street Journal Formula

*The Wall Street Journal Formula(WSJ) is the most commonly used method of writing feature stories. This method consist of four basic sections.

1.) The story opens with an anecdotal, descriptive, or narrative lead (specific examples)
2.) The nut graf follows the lead and generally explains the lead
3.) The body of the story is supporting information (quotes, facts, developments)
4.) The ending includes another anecdotal or description of the people/person featured int the story

An example of this is in an Washington Post article titled, "6,473 Texts a Month, But at What Cost?".The story can be identifieid as the WSJ formula because of the folling sections.

1. ( LEAD) "Julie Zingeser texts at home, at school, in the car while her mother is driving. She texts during homework, after pompon practice and as she walks the family dog. She takes her cellphone with her to bed." - anecdotal lead that gave specific examples about Julie's texting

2.(NUT GRAF) Paragraphs 2-4 -explained the lead and let the story shift to the larger purpose.

3. (BODY) The Body of the story looks more in-depth at how text messaging is affecting teenager's social development. -uses many psychology statistics, quotes from doctors, psychiatrist, technology experts and other teenagers

4. (ENDING) "Still, she doubts she will change her text life anytime soon. "When I don't have my phone with me," she said, "I feel out of the loop." -ends with the person featured in the story. Julie, and gives the reader more details on the future of Julie's texting.